Show business is growing so fast that it can be difficult to keep track of the endless stream of music videos, albums, songs, films, etc. To prevent your album from getting lost among the rest, you need to pay attention to its PR.
It is necessary
- - the Internet;
- - money;
- - journalists.
Instructions
Step 1
Think over and launch an advertising campaign. It is difficult to promote anything today without massive advertising support. Conduct an analysis of the target audience, find out which communication channels are better to use. For example, it is not yet rational to advertise albums for pensioners on the Internet, because the number of target audience using this channel is extremely small.
Step 2
Hold a press conference with the author of the promoted album. Prepare carefully for this event. Send press releases to specialized publications with an invitation to the conference. It's best to direct them to specific journalists who are more likely to be interested in your proposal. Think over your speech, try to make the information interesting. After a successfully held press conference, a number of publications will appear in the media with a mention of the release of the new album.
Step 3
Create a viral video. At the moment, this is one of the most effective means of promotion, especially among young people. A viral video may not require any expenses for its creation, but at the same time collect an impressive number of views. The essence of this method is that when a person sees something interesting on the Internet, he shares it with his friends. The number of viewers is gradually increasing, and the popularity of the video is growing. One example is the video of Pavel Volya's fight, which was created as part of the PR campaign of his first album.
Step 4
Work with the public. There are no specific methods here that will definitely interest your target audience. The effect of surprise and novelty plays an important role. You can arrange various contests, take to the streets of the city, sponsor events, etc.
Step 5
Always mention the release of a new album. Celebrity creativity is always in the spotlight. Therefore, if the singer himself talks about the release of his new album when meeting with journalists, it will not go unnoticed.
