The video blogging format is gaining more and more popularity in Russia, and in the West has long become one of the most common ways to make yourself known on the Internet. However, in order to attract viewers to your video diary, you will have to make some efforts.
The phenomenon of web diaries - blogs arose in the early 90s of the last century, when one of the inventors of the Internet, Tim Bernes-Lee, created a website on which he began to publish interesting news. The idea of an author's blog site with the ability to comment on entries quickly became popular, since a fairly large number of people found it interesting to share their thoughts and observations with other Internet users. And the development of computers and network technologies made it possible to quickly upload to the network not only texts and photographs, but also videos, which led to the emergence of video blogs. Since a video can convey the maximum amount of information in a fairly short time, this format of diaries has become very common.
First steps in creating a video diary
If you decide to start a video blog, you need to decide on its subject at the very beginning. Of course, you can just keep a chronological description of all the events that happen to you and your friends, but be prepared for the fact that you will not be able to interest many people in this topic. You should also not choose as the main topic, for example, video reports about meteorite falls, since they happen quite rarely, and to maintain interest in your page, you will need to constantly upload new videos. The best choice would be a topic in which you are well versed. At the same time, it must be global and general enough to be able to shoot video over it over a long period of time. The web is very popular, for example, culinary, travel, sports blogs.
In addition to being able to express themselves, video blogs have become a source of additional income for their authors, as advertisers quickly paid attention to the number of subscribers to popular blogs and the number of views.
Once you've decided what you want to show, record a pilot video that welcomes new subscribers and explains what your blog will be about, why it will be interesting and useful to viewers. It is also advisable to prepare several videos on the topic in advance in order to be able to upload them to your channel in a short time, thereby demonstrating constant activity. When choosing a site to host your blog, consider not only the number of users registered there, but also their geographic location. For example, despite the fact that there is a huge number of users on Youtube, there are not many Russian-speaking people in percentage, so Russian videos are quickly lost in the general video stream. For each video, you should create a description that illustrates its content, as well as correctly fill in the "title" and "keywords" fields by which other users can find your video.
Ways to Become a Popular Blogger
There are a number of ways to promote a video blog. Some of them will require financial investments, while other methods are free, but they take time. You can simply buy ads from the service you are journaling. As a result, links to your blog will be encountered by users of the resource when they watch other videos, which will lead to you a certain number of subscribers. As for free options, you can announce your blog on various social networks, send the link to friends, acquaintances, and work colleagues. In addition, you can comment on other authors, creating so-called "video responses" to their videos. You can also exchange links to each other's channels with them, especially if the topics of your diaries are similar. The most important condition for the successful promotion of a video blog is a high-quality and interesting video.
On one of the most popular Russian-language video services, Rutube, the number of videos uploaded every day exceeds seven thousand.
If your videos are really good, then people will share links to them on their own initiative, attracting more and more viewers to you. On the other hand, no advertising campaign and services for boosting views will add real subscribers to you if the video blog is boring and uninteresting.
