Promotion of a musical group is a laborious process that requires the investment of all kinds of resources: time, money, effort … A group in which only one person (often a leader) is engaged in promotion, and the rest are passive, will not achieve success. In the promotion of a group, all types of group activities are important: repertoire, behavior on stage, quality of sound recording, appearing on social networks, acquaintances, connections, etc.
Instructions
Step 1
Match your repertoire with your target audience. It is important to choose a style of music that many people like, but at the same time is original. You won't be successful by copying a famous brand, so the music has to be new. Analyze the styles that are currently popular, combine them and create your own.
Step 2
Declare yourself more often: conduct photo sessions (contact professionals, not friends. It is better to pay immediately for good pictures than to get bad ones for free), record in studios, play at concerts. Open communities on social networks and blogs: VKontakte, Odnoklassniki, Facebook, LJ, Moi Mir, Ya.ru, etc. Do not neglect musical social networks: Realmusic, Yatalant, MusicForums”, Amdm”, etc. In each community, at least once a week, write one message announcing the news of the group. Create contests that require a link to the community on the member's blog.
Step 3
Communicate with your fellow musicians more often. Each of them will surely have a familiar producer, PR manager, radio host or other professional who has achieved success. Of course, you will have to spend a certain amount to pay for their labor, but it will return to you a hundredfold.
Step 4
Be prepared to invest in a group. In order not to spend money, lend it for a certain time, so as not to be tempted to waste, or invest in a long-term investment. Spend the profit on the needs of the team.
