Electronic media are gradually replacing print media. While the winner in this battle has yet to be determined, changes in the industry need to be considered. Therefore, if you want to create a new newspaper, think about translating your idea into the Internet space.
Instructions
Step 1
First of all, create a concept for the future edition. Define the goals and objectives that you set for yourself as a publisher. Consider both material objectives and those that will allow you to influence the media industry and audience in a certain way. It will not be enough to figure out in your mind the purpose of creating an electronic newspaper - write it down, carefully choosing and clarifying all the wording. This is one of the factors on which the period of "life" of the publication depends.
Step 2
Determine the audience for the newspaper. Try to describe it as specific as possible. Take into account the age and social status of people, their profession, political views, attitudes towards certain values and hobbies. Choose those parameters that will be decisive for your target audience - you will need to focus on them, filling the newspaper with information and choosing the style of its presentation.
Step 3
Develop the internal structure of the publication. Define a list of persistent headings and those that may appear from time to time. If you are planning a newspaper that is large enough in content, you can combine several headings within one section. Consider the approximate content of each heading, its design and a portrait of its reader.
Step 4
Think about what genres will be found on the pages of the electronic newspaper. Correlate them with the content of the headings and the frequency of occurrence of news stories on a particular topic.
Step 5
Determine the overall visual identity of your publication. More detailed development can later be done by professional designers. But you must define the character and "face" of the newspaper.
Step 6
Determine the frequency of updating materials in the newspaper. Think in which headings you need to change the news every hour, and in which ones - to place voluminous analytical articles once a week.
Step 7
Develop a business plan for your project. Calculate the costs of creating and launching an electronic newspaper, to maintain its regular publication. Then determine the approximate income (advertising subject and list of advertisers who may be interested in cooperation). If the ratio of these parts of the plan suits you, proceed to the direct creation of the newspaper.
Step 8
Contact the company that creates the sites. Give them the concept of the publication and further discuss individual nuances. Professionals will develop a website for the newspaper.
Step 9
Register it as a media. This is the responsibility of the Federal Service for Supervision of Communications, Information Technology and Mass Media. You will find a list of required documents on the Roskomnadzor website.
Step 10
Invite all necessary personnel to cooperate. Select marketing staff, technical staff who will ensure the smooth functioning of the site, and journalists directly. Find sponsors and advertisers and start publishing your e-newspaper.
