The image of I. V. Stalin has recently become the object of social advertising of various Internet projects. The author of a series of posters was a Russian public organization of victims of illegal political repression. The purpose of the action is to tell the young generation of Russians about the Stalinist repressions.
The inscriptions on the posters compare Stalin with the world famous search engines, social networks, and IT companies. So on one of the posters dedicated to the social network Facebook the caption reads: "Stalin - he is like Facebook, called for sharing information." Another reports that Stalin, like VKontakte, captured millions. On the third, Stalin as Twitter was brief. In addition, Iosif Vissarionovich was compared to YouTube - it allowed uploading and sending, with Yandex - it sent search queries, with Apple - it cost a lot, with Foursquare - it showed where is whose place. Also, the posters contain explanatory inscriptions in the form of a historical reference. A Facebook ad, "Stalin called for information to be shared," says that whistle-blowing was widespread in 1937-38. It was considered good form to write a denunciation to the NKVD about a neighbor, boss, acquaintance or colleague.
The Bolshoi Gorod magazine, the Snob Internet portal and the Dozhd TV channel have joined the project. The Snob portal posted an article about the history of the creation of this advertisement, and also conducted a sociological survey of young people in order to find out the depth of their knowledge about Stalin. It turned out that the majority of young people know little or nothing about the repressions carried out during the Stalinist period of the USSR. The Bolshoi Gorod magazine not only published posters, but also supplemented them with essays by schoolchildren on the topic “Man in history. Russia - XX century . The Dozhd TV channel plans to air a series of animated videos on the project's theme.
Public reaction to the posters has become mixed. Part of the audience supported the idea, calling it one of the simplest and most understandable ways to tell young people about certain moments in the history of our country. Others criticized the posters.
