For many, publishing their own newspaper seems, if not fantastic, then at least a difficult task. But if you gather your strength and finances and start this mechanism once, it will be much easier to maintain its work than at the start.
It is necessary
Time, money, organizational skills
Instructions
Step 1
Research the media market in your city. It is advisable to find an empty niche and occupy it. If there are no vacant places in the sun, analyze the situation in the market segment that you are going to conquer as much as possible. Identify your main competitors, their strengths and weaknesses. Think about how and with what resources you can surpass them.
Step 2
Draw up a newspaper business plan. State the goal you want to achieve as a founder, publisher, or editor-in-chief. List the functions of your publication - advertising, cultural and educational, ideological, etc. Of course, only one of them in its pure form will not be enough, but it is simply necessary to determine the percentage of all functions in the newspaper.
Step 3
At the same time, it is necessary to conduct a study of the needs of the audience for which your publication is designed. This will make it possible to understand whether the newspaper will be interesting to the reader or will remain unnoticed.
Step 4
Develop a newspaper structure in which the implementation of all conceived functions will be possible: think over a system of sections and headings, genres for each of the headings. Decide what should be the level of competence of the authors who will work for you.
Step 5
Examine the financial conditions for the existence of the publication - write down separately all items of expenses and income. Calculate the costs of launching a project (including the costs of registration and marketing campaign to go to market), equipment for the editorial office, print circulation, employee salaries, etc.
Step 6
With the help of experts, develop a marketing go-to-market strategy.
Step 7
Register the newspaper as a media outlet. You can find information on the registration procedure and the required documents on the Roskomnadzor website.
Step 8
When the editorial office is equipped and employees are hired, start planning the work. Make a long-term plan (for example, half a year) and a strategy for the near future. Distribute headings and topics among journalists, determine the technology of work on them - search for information sources, the volume of each publication in the issue, the quality of illustrations, etc.
