A movie clip is a mini-presentation, a promotional short film, or a trailer for a movie. All these forms of commercials are one of the important stages of a marketing campaign to promote a product, produce, improve the company's image or advertise a wide-screen film that is just about to be released.
Instructions
Step 1
Even for a short, 10 second clip, or trailer, you need a good script. For a film studio or television channel, this is not a problem, since special people work there who write, invent, read other people's scripts. If you know exactly how your movie will look like, and worthwhile ideas are born in your head, then it is quite possible to do without a scriptwriter by writing a script or at least its structure yourself.
Step 2
It is almost impossible to do without a director and a film crew when shooting a movie-commercial. The only exception may be an author's art video stylized as an amateur video, which you can shoot, direct, and edit yourself using an amateur camcorder or digital camera with a video function. It is the director who is able to provide you with a professional videographer, actors, editors, high-quality equipment for shooting and subsequent video processing. It should be based solely on the budget.
Step 3
The process of shooting short films of clips can take from 1 day, depending on the complexity of the task. For example, you are filming a presentation film about a seeding machine and combines. Filming will have to be carried out in the field from different angles, preferably in good sunny weather during sowing or harvesting. This can take from 1 to 7 days. Then comes the process of screening out the material. Choose only the best shots that best convey the profitable positions of the advertised product.
Step 4
The offscreen text (if any) should correspond to the picture and be pronounced in a pleasant, delivered voice. At worst, if you are not on budget, after a few workouts, record your own voice digitally. Keep in mind that dubbing requires a large (non-computer) professional noise-dampening microphone, or better yet, a professional studio room for dubbing.
Step 5
The video should be filled with all the best moments of filming as much as possible. The best moments are bright, successful shots, flawless filing of actors, the most profitable shooting, spectacular foreshortenings.
Step 6
Well-chosen music, including in the background of the text voice acting, should be organic and tense. Both beautiful, bright and explosive compositions or soundtracks of foreign performers, as well as memorable musical melodies-slogans, invented specifically for the movie by the scriptwriters, are suitable. Remember copyright.
Step 7
Include bright, flashy captions in your video to enhance the action of the frame. Information should not only be spoken, but also written on the screen. Undoubtedly, hyperboles have a strong effect - inscriptions like "outstanding", "unique", "legendary" that appear on the screen will only increase the value of the offer in the eyes of consumers.
Step 8
Finally, don't neglect special effects and visuals. You have to cut your movie-clip into the viewer's memory in any way possible the first time.
