For people who are shy or too busy, finding their “soul mate” often becomes a serious problem. It is for this reason that the services of dating services and agencies are so in demand. By analyzing the market for such services and drawing up a sound business plan, you can turn the dating service into a profitable business.
It is necessary
- - initial capital;
- - documents for registration as an individual entrepreneur or LLC;
- - office space or website.
Instructions
Step 1
Conduct a preliminary analysis of the demand for such services in your city. As a rule, the greatest profit comes from dating services operating in large metropolitan areas, because it is there that you can count on an extensive client base.
Step 2
Determine the format of the future dating agency. You can receive potential clients in the office and provide them with access to the database of profiles for a set fee. You can arrange themed evenings where single people will come to meet someone. In addition, you can open an Internet site where the profiles will be posted, or organize an SMS dating service.
Step 3
Make a business plan for your dating service. Calculate the investments required at the initial stage, think over ways to make a profit (for example, payment for access to profiles, paid registration on the site, fee for participating in the evenings of a dating club). Estimate the potential revenue and the payback period of the initial costs.
Step 4
Register as an individual entrepreneur or LLC. The execution of all the necessary documents can be entrusted to a specialized law or accounting firm. Registration and registration with the tax service is a necessary step in the process of opening a dating agency, otherwise you risk being prosecuted.
Step 5
Find an office space, take care of the necessary equipment, hire staff. Begin with your preferred dating service format. If you intend to meet in person with clients, you need an office or rented apartment with good repair. In addition, you will need a computer to maintain a database of questionnaires and contracts.
Step 6
If you want to carry out activities through an Internet site, find a specialist who will undertake its creation. At first, you can do without hired personnel, performing all tasks yourself or using outsourcing services, but later, depending on the format of the dating service, you may need an office administrator, site moderator, cleaner, clerk, accountant.
Step 7
Take care of advertising. This stage is especially important for finding the first clients. Place local media advertisements and banners on high-traffic websites, arrange for business cards and flyers, and negotiate interactions with cafes, restaurants and nightclubs.
