Publishing a magazine can bring millions to its owner. However, for this business to be truly profitable, you need to start it right and avoid gross mistakes. Otherwise, trying to publish a magazine will only turn into frustration and a waste of money.
Instructions
Step 1
First, decide what kind of magazine it will be. What is its name, target audience, number of pages, subject matter, frequency of publication, etc. At the same time, it is imperative to monitor the market: if many fairly well-known magazines about children are already published, then another children's publication will probably be superfluous and will close soon. Find your zest, something that will attract readers.
Step 2
Stock up on finances. Believe me, you will have to work at a loss for at least several months. Calculate all expenses and do not open your business until you have collected the required amount. Otherwise, even if things go well, you will most likely have to either take out a loan or close the journal. Consider spending on office rent, salaries for employees, printing a publication in a printing house, buying consumables, providing mobile communications, etc.
Step 3
Register your journal and get a license to publish it. If the magazine will be distributed throughout the country or at least in several constituent entities of the Russian Federation, then you should contact Roskomnadzor. If you plan to publish it only in your city, then the certificate can be issued by the Federal Service. It is illegal to publish a magazine without a license, and it can take time to obtain one, so first complete all the documents and only then proceed with choosing an office and recruiting employees.
Step 4
Rent an office and hire staff. You will need journalists, sales managers, layout designers, photographer, literary editor, proofreader, accountant and possibly a lawyer for drafting contracts and legal advice. Only a good team of professionals is able to publish a really interesting magazine and promote it, so you need to select employees very carefully.
Step 5
Define headings, topics of articles, take high-quality photos for materials. Agree with several companies on advertising: in poorly promoted publications, no one wants to give paid advertising, but you can agree to advertise the place for free in one or two issues, or place discount coupons, or negotiate barter. You should also distribute the magazine free of charge in cafes, train stations, airports, hairdressers, etc. This will increase the popularity of the publication and make it more recognizable.
