When in 2018 the leader of the Leningrad group Sergei Shnurov was included in the Forbes list of the highest paid musicians, many were surprised. How can you climb to the second line of the list, performing dirty songs. Which once again confirms that our people love … non-standard art.
Stable unstable
In 2018, Sergei Shnurov took the second line of the Forbes magazine's list of music performers with a net worth of almost $ 14 million. Although in recent years Shnurov constantly came into the field of view of observers and did not fly out of twenty wealthy people. The stellar ascent to the strong dollar began with the Leningrad group in 2006, when the concert activity brought its leader the first one and a half million. But the next year did not repeat the success, and then the group did not do well at all. Millions, of course, were earned, but not enough to attract attention. This was due to the creative downtime and disagreements in the team.
It took Sergei Shnurov four years to regain his former financial success and get to 49th place. Then again four years of stagnation. And in 2015, the group made a triumphant return with new concert programs and albums "Minced" and "Our Beach". And in recent years, "Leningrad" has been in the first lines of not only "millionaire lists", but is also the leader in terms of views on YouTube and the citation index.
Expensive concerts
Concert activities are by far one of the group's most lucrative articles. In 2018, the collective celebrated the 20th anniversary of the group and gave several anniversary concerts. The largest in scale and attendance were concerts in Moscow and St. Petersburg. Moreover, in Moscow, the group gave two concerts instead of the planned one due to the huge demand for tickets. Almost 60 thousand spectators came to the concert of "Leningrad" in St. Petersburg. And the cost of tickets started from 80 thousand rubles and went up to 300 thousand. For this money, many famous people could be seen in the VIP boxes. Considering that sold-out concerts have been requested in several other large Russian cities, one can imagine how much profit such a tour has brought. But most of the artists began to complain that the viewer stopped going to concerts and the musicians had to move to smaller venues or be content with corporate parties and team performances. And the shows of the group "Leningrad" are sold out. Such a paradox.
Private speaking
Sergey Shnurov does not avoid "part-time jobs" at corporate events and private parties. "Leningrad" is eagerly invited to birthdays and celebrations. And if a usual performance will cost the customer about 60-70 thousand dollars, then on the pre-New Year's week it will be possible to invite a group for 100 thousand. The group can play for a narrow circle of people on New Year's Eve itself. The price tag for such a private performance alone will range from $ 250,000 to $ 300,000. By the way, "Leningrad" calmly perform on New Year's holidays, while many artists prefer to relax on the main night. But after such a profitable performance, you can not waste yourself on small concerts and have a full rest.
Advertising and cinema
Recently, Sergei Shnurov can be seen in television commercials. Of course, serious brands do not make Sergey the face of the company, but this does not bother him at all. But the singer can be seen in memorable advertisements for a bookmaker, a construction company and pharmaceuticals. Naturally, difficult, but the most "courageous" - remedies for poisoning and impotence. As they say, money is never superfluous. But on his Instagram, the singer rarely posts advertising posts, carefully choosing an advertiser. And for such selectivity asks no less than one million rubles per post. According to reviews, advertising "from Shnurov" works and attracts subscribers.
The singer is filmed not only in commercials, on his account more than 20 roles in films and TV series. On average, Sergei receives about 400 thousand rubles for one shooting day. The singer also tried himself on television as a mentor to the music show "The Voice". Although the mentors' fees were not disclosed, it is rumored that Shnurov received one million euros per season.
Divorce and business
At one time, the singer invested in several commercial projects. Together with his wife Matilda, he opened the CoCoCo restaurant, which quickly became the most fashionable establishment in St. Petersburg. The singer has repeatedly admitted that he is no businessman, he only finances all the commercial projects of his wife. In addition to the restaurant, Matilda Shnurova owns the Isadora ballet studio. And Shnurov himself produces a collection of clothes under the ShnurovS brand.
In the summer of 2018, fans of the group were shocked by the sudden divorce of Sergei Shnurov with his wife Matilda. The couple divorced quietly and without scandals, no matter how much the press wanted. During the divorce, Shnurov behaved like a gentleman, leaving his ex-wife a restaurant and a ballet studio, as well as jointly acquired property. And the couple had a lot of square meters. As a result, Matilda got three apartments, with an approximate cost of 140 million rubles, and cars, because the singer himself does not drive.
In 2019, the Leningrad group began a farewell tour across Russia and abroad. The singer himself assures that he is already tired of an active creative life, and with the money he earned he can easily live with his new young wife.
