Layout creation is an essential part of the ad production process. It is with its help that you can determine how effective the funds you use will be. With the basic rules in mind, you should be able to create a good layout.
Instructions
Step 1
Place one product or service on one layout. When several products are advertised at once, the attention of a potential buyer is scattered and the effect becomes less vivid. After looking at your ad, a representative of the target audience should immediately understand what exactly you want to sell to him.
Step 2
Place a header on the layout. This will simplify perception and generate interest. As a rule, there are three types of advertising headlines: in the form of a question, in the form of an appeal to the audience, in the form of an answer to a question. Do not use your company name as the title if it is not well known. potential buyers will not have any associations with the product or service you advertise.
Step 3
Add an image to your ad layout. It must be closely related to the product that needs to be promoted in the market. The color scheme is of great importance here. It will be different for each target audience and area of application of your product. It is also considered successful to place a light source on the layout, which would focus attention on the image. This can be a sunbeam, car headlights, etc.
Step 4
Indicate the time and place on the layout so that your target audience will quickly remember the advertisement and turn to you in order to purchase the promoted product. Memory is arranged in such a way that a person first tries to remember when he saw an advertising message, and only then remembers where it was. Therefore, advertising containing such information, for example, the timing and location of the promotion, will be more effective.
Step 5
Conduct research, in the course of which you find out what can hook your target audience, what difficulties it experiences when using this or that product. This will make your ad stand out from your competitors. Reflect the received data in the message. It should be aimed at solving the identified problems. An important point when writing a message is that it should not contain incomprehensible words.
Step 6
Test the layout on a pre-selected segment of the target audience. Consider all her comments and suggestions. Only after this will the advertisement be ready and it will be possible to place it in the media and on billboards.
