Group promotion is not only difficult, but also poorly compatible with musical activities. But a professional PR manager is too expensive for novice musicians, and playing in front of an empty hall or recording music “on the table” is more than offensive. Therefore, the musicians have to promote their team on their own.
Instructions
Step 1
Stop copying. Don't say to yourself: "I play heavy", "we play jazz", "we play in the style of a Finnish band …". Compose and play music that cannot be defined as an already invented style. Copies won't get attention.
Step 2
Make quality studio recordings of your songs. Do not try to save money by recording at home, where you will be constantly distracted by other things and people, and there will be almost unremovable noise on the recording. Spare your nerves and time.
Step 3
Play concerts. Contact the leaders of the clubs, arrange performances. Invite friends, colleagues, neighbors, relatives, college mates.
Step 4
Inform about the events in the life of the rock band. Build communities on social media and blogs, music and other resources. Write about upcoming concerts and recordings, congratulate you on the holidays, report on changes in the group.
Step 5
Carry out original promotions: flash mobs for the protection of nature, master classes, contests. Inform as many people as possible about what is happening, use word of mouth services.
Step 6
Create a unique stage image: costumes, hairstyles, habits. Make you want to be copied.
Step 7
Chat more often with other musicians, including those who have achieved significant success. Do not hesitate to help them. Collaborate with them, play warm-ups.
Step 8
Get ready to invest in your team not only time and energy, but also money. A musical group is the same business as a book publishing company or selling cosmetics. Before success comes to you, you have to build a solid foundation for it.
