In 2003, the first World Tea Festival was held in the very center of the Russian capital on Vasilievsky Spusk. Since then, this event has been held annually in the month of May. It immediately aroused great interest and attracted many visitors. For example, according to rough estimates, in May 2012, the tea festival, which took place on the territory of the Kolomenskoye museum-estate, was attended by about five hundred thousand Muscovites and city guests.
The main goal of the tea festival is to popularize this wonderful drink in every possible way, to promote the traditions of tea drinking and a sober lifestyle. The guests of the festival are introduced to various types of tea and are offered tasting of the best samples. Along with tea, visitors can taste different types of coffee and chocolate. Also, guests are given promotional materials, brochures with information about the tea and coffee market, manufacturers and sellers of such products in Russia. Of course, for manufacturers and sellers of this product, such a festival is an excellent opportunity to conduct an effective advertising campaign, tell a lot of people about their products, and get new customers.
To be admitted to participate in this event, you must submit an application in advance to the organizing committee of the festival. This can be done by any manufacturer or supplier of tea, coffee, chocolate. And, of course, if a participant wants to present his products for tasting, he needs to select the best samples. It is also necessary to pay special attention to the colorful design of their stands, to the content of advertising brochures.
In addition to Russian companies, representatives of India, China, Sri Lanka, as well as some countries in Africa, Latin America and the CIS are constantly present among the festival participants. Detailed information about the program of the tea festival and contacts with the organizing committee can be obtained on the official website of the festival.
The festival includes not only advertising and tasting, but also a cultural program. Visitors' attention is attracted by all kinds of competitions, attractions, theatrical performances and sports. They can introduce how the tea ceremony is held in different countries of the world.
The tasting of the presented samples of tea and coffee is carried out by the most experienced experts from different countries. Based on the results of the tasting, the winners and prize-winners are announced, who are awarded gold, silver and bronze medals. These companies get the opportunity to place the medal logo on the packaging of their products, which is a convincing proof of their high quality.
