Coca-Cola and Pepsi trademarks have been very popular among residents of many countries for a long time. And at the same time, the two giant companies are waging a fierce war with each other - for a place in the market and an increase in the number of dividends.
The products of the Coca-Cola and Pepsi companies are practically indistinguishable in their taste. This was confirmed in experiments when people were blindfolded and asked to guess where the drink was. In addition, many consumers blindly gave preference to the Pepsi brand, while making an informed choice, they nevertheless bought Coca-Cola products.
Why is Coca-Cola overtaking Pepsi in this rivalry? It's all about a well-thought-out marketing policy. Coca-Cola branded refrigerators with products inside flaunt in almost every supermarket, and historically the brand appeared ten years earlier than Pepsi, having managed to occupy this trade niche.
The Pepsi brand was born in 1902, at a time when the sales revenue of Coca-Cola products was already $ 120,000 a year. Pepsi got a supporting role, moreover, the brand, in its pursuit of the leader, began to imitate him in many ways.
Experts say that the ads produced by the Coca-Cola Company are very beautiful and creative. In their opinion, no one can so skillfully play on universal human values, create a festive atmosphere, as Coca-Cola does.
The mystery that shrouds the very production of the Coca-Cola drink, its "secret formula", makes the soda more attractive to consumers as well. At the same time, Pepsi absolutely does not hide the composition of its product, listing all the ingredients on the bottle label.
Coca-Cola also underlines its commitment to tradition. So, over the entire period of its existence, the company has never radically changed the design of the drink label, and Pepsi has done this many times. In addition, by positioning itself as a brand for mature people with established values, Coca-Cola again won on this. The youth that Pepsi is targeting often change their tastes and attitudes, and the company also has to constantly look for something new that does not have a positive effect on the sales of its products.
