A colorful and informative catalog is an excellent assistant for any company and organization that seeks to streamline and organize their assortment, as well as always have the opportunity to demonstrate it to customers and business partners in a suitable design. The design of the product catalog is very important for the manufacturer, since in many respects your further business cooperation, as well as the image and image of your company, depends on what impression the partner has of your catalog.
Instructions
Step 1
Take the time to create and create a design project for your catalog - a properly designed catalog will become an integral part of supporting your business and part of your image. By creating a catalog, you convey important information about your products to potential customers, so pay attention to combining functionality and style in the catalog at the same time.
Step 2
Create catalogs in A4 format - this format is optimal for such printed products, as it allows you to place enough graphic materials on the page and accompany them with full text information.
Step 3
For catalog printing, choose 135-150gsm matte coated paper for the block and 200-250gsm for the cover catalog.
Step 4
The binding of the catalog should be convenient for further use and study of the products - you can choose spring or hot-melt binding, as well as stapled. You shouldn't create a directory with more than 96 pages.
Step 5
When creating a catalog design layout, keep in mind the specifics and nature of your company, and also take into account its corporate identity - colors, logos, slogans and images. The catalog should always fit into the corporate identity of the company in order to match its level.
Step 6
Do not use too many colors and fonts - include in the design two or three corporate colors of the company, use no more than two main fonts in order to maintain the style, rigor and consistency of the catalog. Insert various diagrams and photographs into the catalog so that they look good on the page and do not interfere with reading the text.
Step 7
Take seriously the creation of text articles, characteristics and product descriptions - the texts should be clear, simple, and at the same time stylish and attractive for future customers. At the end of the catalog, always indicate the contact details of your company.
