Every advertiser, designer, entrepreneur or creator of a new brand knows that it is impossible to distribute and sell your product without a capacious, laconic and bright slogan. Any service and any item can become popular only if the attention of the surrounding people and potential buyers is attracted to them. It is for this that high-quality and interesting advertising is created, and this is precisely why successful slogans are needed that are easily remembered by customers and remain in their memory for a long time.
Instructions
Step 1
How do you come up with a good slogan? To do this, you need to understand that the slogan is primarily focused on the target audience - its needs, hidden desires and interests. Therefore, the slogan should not be long - otherwise it will not be remembered.
Step 2
For all its brevity, the slogan should be quite emotional. In fact, a slogan is a call, a summary of the proposed service or product offered, which should evoke a favorable emotional return from readers.
Step 3
Come up with slogans as laconic as possible, but at the same time rhythmic and original. The simpler and clearer the words used in the slogan, the better it will be perceived by the people around.
Step 4
The slogan must maintain a positive attitude towards customers and to the product. Having read or heard an advertising slogan, a future buyer involuntarily thinks about whether to buy him a product - and such a slogan can be called successful.
Step 5
The invented slogan must meet several rules - among them sonority, uniqueness, recognition and the ability to associate with the brand, as well as with some popular and well-known phenomenon.
Step 6
The slogan should not be emotionally fussy or too saturated - experience shows that the most successful slogans among the world's enterprises and firms have a very restrained emotional coloring, are distinguished by dignity, simplicity and calmness. This slogan convinces the buyer that the product advertised by him is absolutely reliable and comfortable.
Step 7
You can enhance the customer's feeling of the slogan with the help of punctuation tools - dashes, ellipses, colons, exclamation marks, and so on.
Step 8
Do not forget about the play on words - in the Russian language there are many opportunities for creating an unusual word combination that will interest any person. Also, a good slogan can contain a promise, a conviction, or an inviting question.
