If you decide to independently make an advertisement for your company or products, you will need to make a lot of effort so that the end result pleases you, and most importantly - works. For advertising to attract and create a positive image of the company, a number of things should be taken into account and guided by them when creating. But first things first.
Instructions
Step 1
Download and install a graphics editor. The advertising poster needs to be done in something. Image editors like Adobe Photoshop or Coral Draw are best suited. You can use other programs if you are already familiar with them, or start with one of these, if you have not come across similar applications. It is better to buy the program, because if you find out that the poster was made on a pirated version of the program, you will receive a fine and lose advertising.
Step 2
Take a few tutorials on mastering the basic functions of your editor. It is not necessary to study the program from A to Z to make a small flyer, as you can do it just by understanding the basics. How well you know your tools depends only on the speed of creation and the originality of the project.
Step 3
Start with an idea. Having dealt with the "workplace", proceed to the creation process. Create in your head a layout of the future advertisement and be sure to think over its main highlight. In order for an advertisement to attract, it must necessarily have a certain thought or idea that will either attract a client or remain in the head for a long time, which at the same time will stall the advertisement itself in the memory.
Step 4
Draw 2-5 options, depending on the number of your ideas. These should be simple layouts with a simple selection of images and an approximate choice of fonts and text placement. Choose 1-3 options you like the most and refine them to mind. It is possible that you will like one option the most, but choosing a few more, it may turn out that the other end result looks more presentable and bright.
Step 5
Do not forget to set the parameters of your poster at the very beginning of work. If you make a poster with the wrong settings and try to stretch it to the correct size, you will most likely end up with a blurry and low-quality product. Therefore, initially find out the size of advertising and build on them in your work.
