Advertisers often use a form of information dissemination such as a brochure. Most often, these specially folded leaflets are handed out to clients and partners in order to inform them about new products, promotions, products, etc. They print booklets in limited editions, so sometimes it is easier to form and reproduce them yourself than to contact an advertising agency.
Instructions
Step 1
In order not to waste money and time when ordering booklets in a printing house, you must clearly define for yourself the purpose and purpose of your booklet. The most important thing is not to overdo it with too much information. A booklet printed on expensive bright paper, but at the same time too bulky, is unlikely to interest a potential client, who, already on the second page of the listed benefits from your product, will begin to yawn slowly. Therefore, the first principle when compiling a booklet is to throw away all the unimportant!
Step 2
Booklets are usually printed on A4 or A3 paper. They differ in the number of folds (folds): from 1 fold or more - it all depends on the designer's imagination and the tasks of the booklet's customer. The most widespread format is "Eurobook" (210 * 99, 2 folds).
Step 3
Printing of booklets in modern printing houses is carried out by offset and digital methods. Digital printing is common for urgent orders, offset printing is beneficial for high volume orders. To save money, decide on the circulation and only then choose a printing method.
Step 4
With a strong desire and small opportunities, you can try to print booklets at home: a familiar Word and a digital printer are suitable for this. The pride of the work done will visit you, but whether your creation will be liked by a potential client - the question remains open.
Step 5
Form the brochure, place its content according to the layout.
Step 6
Please note that when the sheet is folded, the text viewing order will change, what was in the third column will appear on the insert sheet, and the text from the first column of the title page and from the second column of the continuation sheet will be on the flyleaf.
Step 7
Start duplex printing on the printer and set the desired number of copies. Fold the printed pages into a booklet.
