The main purpose of the event is to provide information to the participants or get the participants a certain experience. An ideal event is like a clockwork - everything goes in a strict sequence, the actions of the organizers are coordinated and do not go out of tune with each other. This is the result of planning and preparation, which usually takes several months.
It is necessary
- - a staff of at least five employees
- - budget for the event
Instructions
Step 1
First of all, define the purpose and theme of the event. On the basis of this, the entire further scheme of the event will be built. The purpose of the event determines the marketing approach and the target audience to which the event is dedicated.
Step 2
Decide on a venue for the event. The place should depend both on the purpose of the event and on the number of participants, as well as on the expected scenario of the event. It is important to take care of the guests' service. Consider several options and choose the most optimal price-quality ratio.
Step 3
Promote the event actively. The advertising campaign should start one and a half months before the start of the event and end one month before. In parallel with it, the procedure of "cold calls" for inviting guests to an event is reasonable. All operations for the formation of the lists of participants must be completed a maximum of one week before the event.
Step 4
Use the help of sponsors or dignitaries. This will not only strengthen your business connections, but also give a certain status to your event. Allocate time for these individuals to speak, preferably at the beginning of the event.
Step 5
Distribute responsibilities among the staff involved in coordinating the activity. Everyone should clearly know their circle of responsibility and the events that they should control. There should be no white spots, everyone should have their instructions in printed form and know them by heart.
Step 6
The day before the seminar, it is necessary to re-instruct the personnel who carry out coordination activities at the event. On the day of the event, all coordinators must appear at least one hour before the start of the event.
