While every fashion photographer has their own style of photography, there are a few key tips that every photographer should remember when working in the fashion industry.
Fashion Photography | FASHION PHOTOGRAPHY
Fashion photography is one of the most extensive and innovative forms of photography. Because it combines the idea of fine art with commerce, every fashion photographer is unique in their style and vision. While some fashion work can be described as haute couture, lifestyle or street style - the options are endless for your work in this photographic niche. While every fashion photographer has their own style of photography, there are a few key tips that every photographer should remember when working in the fashion industry. So:
Fashion photography is the culmination of portraits and full-size images. A key detail to remember is that a good photographer is always experimenting with framing and composition. The idea is to grab the viewer's attention and highlight the item of clothing, jewelry, or accessories that you photograph with your model. The reason we strive to structure our images in different ways has to do with the idea that fashion is not only about clothing, but also history, mood and art of creation. As a fashion photographer, you need to focus on a series of images that, when combined, have an integrative, cohesive rhythm and flow.
When photographing a model for your project, you need to know how to direct your model. Have an idea in advance of the poses that fit into the shooting style. You can help the model with facial expressions, hand use, posture adjustment. In addition, the integration of the use of movement is essential for photographing clothing. Whether it be playing with cloth, physically moving the body, steps, jumping or bending. Depending on the project, your model can use a variety of poses that evoke a certain mood for the audience. It's important to use these tools, but it's also important to always make sure your staging and movement are consistent with the overall theme and purpose of your shoot.
An important aspect to keep in mind when photographing fashion is to pay attention to details that can change during photography. Adjusting a model's hair, cleaning makeup, wiping sweat off her face, and straightening out clothes that are wrinkled or unkempt are the smallest details that are vital to fashion photography. This is especially important if you are filming a segment that will be shown in a magazine or in an advertising campaign. Yes, you can make adjustments to hair, skin, and clothing in Photoshop, but there are some elements that need to be corrected on the spot during shooting. If you pay attention to detail and have a team that captures the elements as you shoot, your images will look clean and professional.
The best part of fashion photography is creativity. You are encouraged as a fashion photographer to create your own style and personal vision to differentiate yourself in the photographic community. It's important to test and try new techniques when you first start shooting fashion photography. If you prefer studios, play with different types of lighting. Whether you are shooting outdoors or outdoors, be creative in how you compose your composition. Add visuals, use props, and choose clothing that matches what you hope to create. The most successful fashion photographers are often those whose style is immediately recognizable, so be sure to start designing and creating your own with every project you photograph.
Fashion photography has grown over the years, encompassing a wide range of photographic styles and personal visions. Whether you are a studio, lifestyle or street photographer, these tips will help you create work that is specialized and unique to you. It must be remembered that the union of fashion and photography is constantly evolving. In today's world of photography, not all work is focused on the high, couture component, but rather covers a wide range of commercial, vintage and one-off brands. Have you ever thought about becoming a fashion photographer or are you already shooting it and have your own secrets?
Let us know your perspective on the world of fashion photography in the comments.
