The promotion of goods and services using social networks is becoming more common today. Advertisers have already fully appreciated the marketing capabilities of VKontakte, and now dozens of new commercial groups appear on this network every day. However, this tactic also has its negative side - every day it becomes more difficult to promote a new group due to high competition. However, if you pay attention to your group and follow certain rules, success will definitely come.
Instructions
Step 1
Before creating and pumping your group, you must assess the current situation in this topic and your potential audience. Do not neglect this moment. Believe me, no matter how narrow and specific your topic is, there are already dozens of groups on VKontakte that are close to it in content.
Step 2
Therefore, use the search by groups and, by entering key queries, try to determine the main circle of your competitors. Having highlighted groups similar in topic, walk around them and take a closer look at the design, the number of participants, the open or closed status and, if the groups are open, the amount of information presented in them. All this knowledge will be useful to you later when promoting your own group.
Step 3
After collecting the necessary information, proceed to creating and pumping your own community. You must remember that the success of any group on VKontakte rests on three "pillars": the design, the information provided and the number of participants. First of all, pay attention to the design of your group. Look for a comparison at the design of large successful groups and try to do something similar, but with its own characteristics. Add a beautiful, themed picture to your avatar. Design a colorful and meaningful group menu. If you yourself do not have the necessary skills, you can turn to specialists in this field.
Step 4
Keep in mind that information and materials should be updated regularly to keep the group relevant to users. This means that it is not enough to download a large amount of content once and then forget about it for a long time. It is much more useful to post new information, albeit in small portions, but regularly. Try to create interesting discussions and keep them going. Do not forget that the commented topics "pop up" in the user's news feed and thus the group reminds of itself.
Step 5
To quickly recruit a large number of members and promote the group, it is better to initially leave its status open. In this case, all information will be available to all users and they will be able to join the group without prior submission of an application. You can invite new members yourself, manually, by sending invitations to your friends. You can ask your friends and existing members to do the same for the development of the group. You can advertise your group by leaving messages about it in other communities. All these methods are quite effective, but require a lot of time and effort.
Step 6
Therefore, you can resort to commercial promotion of the group. First of all, you can contact the commercial advertising service of the VKontakte network and pay for advertising your group in special banners that are forcibly shown to all users. Or you can use the help of people specializing in the promotion and promotion of groups on social networks for a certain reward.
