The box office is the amount of money a movie made at the box office. If the film was a success with the audience, then its box office receipts are amazing, but if the tape is not liked by people, then in the end it may even turn out to be unprofitable.
Box office is an indicator of success
It should be said right away that only commercial films are evaluated at the box office. The fact is that there are studios for which making films is practically an industrial business process. They do it professionally, the entire staff works on various films on an ongoing basis. People make movies because that's their job. The salaries are paid to them by the studios that live and profit from the same cinema. It is vitally important for them that the tape is successful, because otherwise the business, which is the studio in the first place, will simply go bankrupt.
That is why films that are created for mass distribution are not always highly appreciated by film critics. They always contain cliches that always appeal to the viewer, even if he does not understand the intricacies of cinema. In other words, commercial cinema is mass art for a wide range of consumers. The box office estimate is the outcome of the film as a business.
Oscar
A lot of films are not made for mass distribution. They are not judged at the box office because that is not possible. But there is another evaluation system that allows you to evaluate the artistic component of a film: these are awards at various film festivals.
The most popular rating system is the Oscar. She is appointed and issued in a wide variety of categories. It is very honorable to receive an Oscar. Not only the film as a whole is evaluated, but also the work of the director, screenwriter, cameraman, costume designer, actors, and so on.
Box office forecasts
Before shooting the film, the studios make predictions of its box office. Studios have been known to make more and more mistakes with this lately. Tapes that were supposed to be hits fall through, and those that seemed to be "passable" suddenly break all records.
Studios conduct special research, with the help of which they try to find out what the gender and age of potential viewers are, what kind of people are eager to see this film. The survey results are then compared to reveal the correlation between target audiences for different films. Assuming that it is known how the target group will react to a particular kind of movie, then it is almost guaranteed to create a successful project. This is what forecasts are based on.
However, this system has a drawback. Most people go to the movies no more than 6 times a year, so it turns out that it is almost impossible to find out exactly about their interests. No matter how large the sample is, it will still be insufficient.
