The effectiveness of the promotion of services or goods depends on the quality of the design of the advertising leaflet. If you decide to conduct an advertising campaign using such leaflets, you will have to approach them very carefully. Potential customers should not only notice your ad, but also want to get what you have to offer.
Instructions
Step 1
Title your flyer. The ad title should be centered on the sheet. It should be written in large sans serif type and should be no more than five words. The ad title is one of its main elements, so make it stand out in every way you can. You can also use a color different from the body text to make it appear large. Make sure that the heading can be easily read from a sufficiently long distance (3-4 meters).
Step 2
The headline serves as an anchor that is designed to grab the attention of customers. Now give them a look at what you are proposing. Place a photo or picture on the flyer. Place the picture in the center of the sheet just below the heading text. In order to make the picture well visible from afar, make it as contrasting as possible using a graphics editor. The picture should be as large as possible, but not occupy the entire space of the sheet.
Step 3
Place the ad text below the image. This text should contain as much information as possible. At the same time, it should be as short as possible and consist of no more than three lines. Highlight the most significant words of the text in a different color or bold, but do not overdo it with such highlights, otherwise the ad will look ugly. More often use words that can attract the customer's attention, for example, "reliable", "warranty", "free", etc.
Step 4
Add contact information, be sure to include the name of the person the customer can contact. For the convenience of customers, contact information can be copied. Make cuts along the bottom edge of the sheet, dividing it into several equal parts, and inscribe contact information on each of them.
Step 5
Check your printed flyer for readability and appeal. Hang it on the door or on the wall and stand back 3-4 meters. Check if the ad text and photo are clearly visible. Coming closer, read the ad text again and make sure that there are no mistakes in it.
