When organizing a business for the production of dolls, the master thinks about where they can be sold. A competent approach to this issue will solve the problem of "where and how to sell handmade dolls" once and for all.
How to sell dolls online
The Internet provides an excellent opportunity for craftsmen of arts and crafts to sell their works. There are a large number of promoted sites where you can sell handmade products. The master must be very attentive to the development of this direction. To do this, you need to do the following:
- do a few jobs
- take high-quality photographs that allow you to view the doll from different angles
- add an interesting description
- choose the site on which you plan to sell your work
- register on it and open your store
This is the primary task that needs to be completed. Don't think that by opening your store, you will immediately start making big profits. There is a lot of competition among the craftsmen, so you have to work hard. Think about what you have to offer additionally. It can be gifts, free packaging, promotions, various master classes. In order for as many visitors as possible to find out about your store, work on disseminating information. Once you start selling dolls, do not stop at the success you have achieved. Work on improving the assortment, follow fashion trends. The best time to sell handmade dolls is during the holidays. Prepare for them in advance, make thematic dolls.
Face to face with the buyer
Participation in exhibitions of arts and crafts provides an additional opportunity for the sale of dolls. Prepare for the exhibition carefully. Decorate your trading place in an original way. It should attract the attention of buyers, distinguish it from other retail outlets. Stock up on packaging materials. Make dolls for different financial capabilities. At such exhibitions, inexpensive works are more often bought. Therefore, use the exhibition as an advertising platform for expensive dolls. Prepare small advertising brochures, business cards. The prospective buyer should know how to contact you if the need arises. Indeed, very often the likelihood of an expensive purchase arises on the eve of various holidays.
Dolls can be handed over for sale to shops selling handmade goods. However, given the trade margin, the cost of your work will grow exponentially. One of the options is to open your own store. By teaming up with other masters, you can open a collaborative store. Rent space, divide the costs of maintaining the store, distribute the responsibilities for maintaining records. By doing this, you can easily manage the outlet. And the pricing policy will depend only on you.
The approach to selling handmade dolls also depends on their value. The usual "tildes" and "charms" cost from 200 rubles. But designer collectible dolls can be very, very expensive. Therefore, the approach to selling such dolls is different. To sell an expensive job, you are looking for people with significant financial capabilities. Use your acquaintances for this, participate in specialized exhibitions selling expensive exclusive goods. Find an online store that sells goods only in this direction. After following all the recommendations, you will be able to successfully sell handmade dolls.
