To win and retain its readership, a newspaper must meet its requirements, be interesting to it. But in attracting new readers one of the main roles is played by the title of the publication - it helps to form the first impression of the newspaper.
Instructions
Step 1
The title must match the profile of the newspaper. Determine exactly what profile the activity of the publication can be attributed to: entertainment, news, city-wide, etc. Based on this, it is necessary to think over options for the name.
Step 2
The name of a newspaper with a news profile should clearly reflect this direction of its work. At the same time, the publication can be positioned in different ways: for example, it contains serious analytical materials, conduct its own investigations, provide the most relevant information or cover events only in a specific area. Be sure to consider these nuances, as they play one of the decisive roles.
Step 3
The name chosen for an entertainment newspaper should make it clear the range of activities and the narrower direction. For example, a publication specializing in the publication of materials from the life of stars should have a corresponding "yellow" title. Examples include "About Stars", "Life of Stars", etc. At the same time, for a newspaper covering a wider area of information, one of these titles will no longer work.
Step 4
The geographical component is an equally important part in the name of a city newspaper. In one form or another, the name of a city, area, region may be present. For example, "Analytic Voronezh" - for a social and political newspaper, "Sibirskiy Vestnik" - for a news publication, and "Lipetsk Boulevard" clearly hints at an entertainment and informational orientation.
Step 5
The name of a newspaper that specializes in a particular industry should show it directly. If it is an Orthodox newspaper, then, for example, "Raspberry Bell" or "Blagovest", if the newspaper is about heavy industry, then "Liteinaya" or "Factory Pipe", a publication about education - "Vuzovskie Izvestia". And, of course, don't forget about originality.
