Today, the popularity of a particular music is not always determined by its artistic value. The right advertisement can promote even the most straightforward tune, not to mention a potential hit.
It is necessary
- - the Internet;
- - money;
- - advertising module.
Instructions
Step 1
Some time before the official release of the song, run pre-advertisements that anticipate the public's interest. For example, it can be a series of radio announcements, in which there will be several chords from your melody, as well as a certain text indicating the exact date of the track's release. Some independent radio stations can provide you with promotion for a nominal fee if your music is interesting to them.
Step 2
When it comes to an anticipated piece of music, such as a new song by a popular artist, you can add "scandalous methods" to traditional promotional events. For example, start up a rumor that studio materials have leaked onto the web. Upload a rough performance of the melody to one of the free video resources that will spur public interest and provoke fan discussions.
Step 3
Advertise a source from which listeners can get the music track itself. Design a module (banner) that you will place in the press, on the streets, on the web. If the song can be downloaded from Internet resources, indicate the exact address. If we are talking about a music disc, place its cover and information on points of sale within the advertising module.
Step 4
Promote your music on social media. Create profiles or groups where the most relevant information about your work will be posted. Post announcements, photos, backing tracks. Invite representatives of the target audience to your pages as friends. Collect information from all social networks: for example, a post posted on Twitter should appear on all your profiles.
Step 5
Upload some videos to Youtube.com or other similar resource. Go to thematic forums and post a link to these pages, accompanying the information with appropriate comments.
