Advertising has long become a familiar part of human life. Therefore, he often does not even pay attention to her. So selling firms are trying to present themselves from the most interesting and creative side. Street signs are especially popular among advertisers. However, few people know how to correctly draw them up.
Instructions
Step 1
Decorate your advertising "house" brightly. Remember that its main purpose is to attract attention. So, in order to stand out in the crowd, it is not enough to put it on the sidewalk where there are many people walking. It is necessary that people not only stumble over it, but also look. Therefore, more colors. So, for example, if you install a pillar in winter, then all the bright colors (red, yellow, juicy green, etc.) will help you. They will stand out favorably among the dullness of the streets.
Step 2
Of course, don't forget about memorable and original text. The usual one, such as "Points per hour", according to professional marketers, will make a person's gaze slip by indifferently. And a person will not even remember where he saw such an advertisement. It's another matter if you use fresh thoughts and expressions when designing a pillar, any shock techniques (the main thing is not to overdo it, otherwise the effect will be exactly the opposite), original quotes - in a word, everything that will make people remember your pillar and actively discuss it …
Step 3
Choose your images carefully, if any. It can be cartoons, pictures, and photographs. Convex decorative elements of billboards have gained particular popularity in the world of outdoor advertising. They can also be transferred to the pillar in the same way. Add volume to your ad and see what it does.
Step 4
If you want to use a pillar with interchangeable information pockets or a slate board to change information, then take care of the correct framing of your billboard. To do this, do not make it just a book, come up with some kind of frame, for example, made of wood or some other original decoration.
Step 5
Make sure that your pillar always remains up to date, does not lose its details (in the case when you use pockets for replacement information). If it looks sloppy, then all your design efforts will go to waste.
