In some companies, the mission exists as if for show, only as a tribute to fashion. However, a well-formulated message can actually take an enterprise to a new level. Of course, in order to formulate such a higher goal, you will have to think carefully.
Instructions
Step 1
What is a mission and what it is not
Leave the wording about the increase in profits and the occupation of the main market share for other documents. Do not get hung up on the material interests of your business, aimed, of course, at making a profit. In a mission, focus on the value you would like to have in the public eye. A mission is what your company is going to tell the world and do for this world. The global and ambitious goals of the enterprise can be associated with improving the quality of life of consumers, the formation of new demand, and the integration of the company itself into the world community.
Step 2
Who is developing the mission
The author of such an important guiding slogan of the company can be:
- the owner of the company himself (armed with the help of a consultant and taking into account the wishes of all interested parties);
- the board of directors using the brainstorming method;
- CEO and top managers;
- all employees, each of whom offers his own version, and selects and supplements the management.
Step 3
One approach to formulating a mission involves taking into account four main aspects:
- market (emphasizes the competitiveness of products in the existing market);
- social (takes into account the interests and needs of business participants, employees and consumers);
- personal (reflects the own goals of the organizers of the enterprise);
- high-quality (expresses the company's desire to transform the living conditions of consumers, qualitatively improve the socio-economic environment).
It is the last point that should become the most significant and serious in the formulation of the mission. Starting practically to write this document, write the types of activities of your company, its advantages, values. This should be briefly reflected in the mission: what are you doing, how and why.
Step 4
Write in the present tense - it adds dynamism. Just call your company "we" - this way you will be closer to consumers. Avoid clichés: do not write "customer-oriented" or "customer is our highest value", "to meet the needs of consumers as much as possible." Do not start from afar: instead of “Our mission / goal / philosophy is to improve” write “We are improving”, instead of “We strive / hopes / are going to / want to help” - “We help”.
Step 5
Be brief. Formally, there are no requirements for the scope of the mission, but it is unlikely that the employees, and the managers themselves, will be able to remember more than three sentences. But the mission should not just exist on paper, but live in the minds of every employee.
