Gosha Rubchinsky is a young fashion designer whose clothes are very popular among the people of Europe. Periodically releases new collections, collaborates with well-known brands, has its own online store.
Gosha Rubchinsky is a young designer who has already released several clothing collections. Many people have liked his approach to creating streetwear. In parallel with this activity, he maintains his own blog. Included in the list of the 500 most influential people in the fashion world, according to the Business of Fashion website.
Biography
Georgy Alexandrovich Rubchinsky was born on June 29, 1984 in Moscow. Graduated from art school, college of technology and design. After a while, he entered college to study hairdressing, worked as a stylist on television. The result of his activities could be seen on the set with Dmitry Logginov and Konstantin Gaidai.
The desire to create clothes appeared after working on Kirill Serebrennikov's film "Depicting the Victim", as well as on a short film by Roman Prygunov. While dressing the guys, he realized that he wanted to create clothes under his own name.
After meeting with Russian fashion designers, the first collection "Evil Empire" was created, made in the style of the 90s. Street skaters were selected for the show, themed music of those years was selected for them.
The first show took place in 2008 at the stadium in Sokolniki. Gosha Rubchinsky was able to immediately gather almost 700 people. The emblem is the head of a bear and an eagle with machine guns. The first show caused a lot of positive emotions in the press. People began to want to buy things, but the fashion designer did not have the funds to create mass production.
A year later, he receives a letter from the founder of the Comme des Garcons brand, which offers cooperation. The first "widespread" fame came when the famous rapper A $ AP Rocky performed in the outfit. It became a great publicity stunt.
Concept and development
The Gosha Rubchinskiy brand is the embodiment of Russian fashion in the West. Shows can be seen at fashion weeks in London, Paris. For several years, Rubchinsky has become the personification of Russian fashion and one of the most hype names abroad. The brand influenced the development of the entire world fashion. These are new street brands. Thanks to the fashion designer, the world community drew attention to young Russian brands.
Each collection has its own concept. For example, in 2008, after the first show, the second collection "Growing and Developing" was released. The main accent was the angel, denoting the rebirth of youth, its gradual change. The show took place in an abandoned church. It was closed, so there were only friends and journalists among the guests.
Impressions:
- 200 The third collection "Dawn is not far off" was released. The show took place in the gym.
- 2010 took place in London, became a symbiosis of the previous two.
- 2016 Exhibition in Paris. The brand's clothing touched the 80s and the Olympics.
Modern collections are made not only in a sporty style, but also in a classic one. The users are presented with shirts, raincoats, sweaters, jackets. Brighter shades also appeared.
Popularity in Russia
The clothes produced by Gosha Rubchinsky are familiar to many Russians, therefore they do not cause a lot of emotions. Low popularity is also associated with a rather high price. However, the inhabitants of Europe use other options for everyday life, so the things of a young designer are unique and recognizable for them.
The fabrics that Rubchinskiy uses in his business are not like the materials of other young brands. The Comme des Garcons brand, under which it operates to this day, carefully monitors its products.
On T-shirts, in addition to the inscriptions: "Save and Preserve", "Russian Renaissance" you can see the logos of famous brands. With their help, the fashion designer emphasizes the sports component, attracts additional funds, and supports events that are important for our country.
